The Halo Effect: The Synergy of Aligning Your Brand with Influential Media Channels | Marriott- Kingston | Business & Networking | Chronogram Magazine

Business & Networking

The Halo Effect: The Synergy of Aligning Your Brand with Influential Media Channels

When: Wed., April 18, 12-1:30 p.m. 2018

Jason Stern, Luminary Media. Strong media brands define the character and tempo of a community economy. They represent the community both to itself and to an outside audience of potential visitors. These media brands enjoy strong recognition and influence among their audiences through ongoing conversations across a spectrum of media channels. Strategic alignment through editorial relationships and advertising enable businesses to benefit from the 'halo effect' of the respect media brands have earned. We'll discuss best practices for engaging editorial teams & strategies to optimize ad campaigns.

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