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The Evolution of O+

An Alternative Health Exchange

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"The reason it's so successful for us is we use art and music as an approach to health care. We make it fun for people to discuss wellness," Concra says. "We throw a big party, and we throw big parties across America, and everyone in the community goes, 'Oh wow, what a cool idea.'

"And this is all only since the health insurance companies took over the system," he adds. "If we're relying on each other, we can do more. If we're relying on massive corporations to do things, it's not the best idea."

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