- Pasture Raised Vs. Cage Free, Douglas Gayeton, photo collage, 2008
Writer and multimedia artist Douglas Gayeton has traveled the US for the past four years with his wife, Laura Howard-Gayeton, chronicling people's stories in an effort to demystify the terminology of the sustainability movement. "People can't be expected to live more sustainable lives if they don't even know the most basic terms and principles that define sustainability," Gayeton says. In "The Lexicon of Sustainability" he overlaps hundreds of photos covered in chalky-white annotations to create collages that look like outtakes from a Wes Anderson film.
Gayeton's curly script narrates the stories of people like Albert Strauss, a dairy farmer who uses a methane digester to turn cow manure into electricity. On his website the images are accompanied by sustainability vocab lists and bios of the subjects. "Lexicon" is also building a social network where people can add their own terms and develop new ideas. To date, 200 food and farming leaders have contributed.
Gayeton makes his images available for anyone to curate pop-up shows in everyday places such as corner stores, supermarkets, and schools. Fovea Exhibitions in Beacon is hosting the photographs until January 20. Portfolio: Lexiconofsustainability.com.