Hudson Valley Brewery High-Design Cans | Craft Beverage Industry | Hudson Valley | Hudson Valley; Chronogram

Food & Drink » Craft Beverage Industry

Hudson Valley Brewery High-Design Cans


  • Apotheosis

Walk into any beer distributor and the display of craft cans hits you like a kaleidoscope of color, geometric patterns, and bold typography. Craft beer producers are not only creating innovative brews with fun appellations, they’re applying a curated-yet-chill aesthetic to packaging.

Locally, Hudson Valley Brewery in Beacon is making a splash with their high-design cans. “We've been conducting ‘Art Department’ meetings since day one, before we had beer in distribution, even before our brewing system was in place,” says Jason Synan, brewer and co-owner. As craft breweries have transitioned toward direct-to-consumer sales approaches, social media platforms have become their primary marketing tool. “Instagram is a visual medium that both encourages and rewards creativity,” Synan says. “People want to look at cool stuff” (think GIFs of liquid gold being drizzled over beer cans).

Hudson Valley Brewery’s first beers were released to the public two winters ago. Since then, their Instagram following has reached a whopping 50.4K, and their roving can release parties have grown into massive 500-person affairs that sell out in advance. Their limited-edition beers turn over every couple weeks, adding an element of scarcity and mystique to already good beer.

The can design process at Hudson Valley Brewery is a collaborative conversation between the owners and illustrator Evan M. Cohen. In early December, the company released Apotheosis and Babylon (both sour IPAs). According to Synan, the design concept was an exploration of “the relationship between civilization and the mythology it creates, to inspire and remind people that they have within them a capacity for greatness.” Look forward to more great beers and mindbending cans from Hudson Valley Brewery in 2019. No spoilers!

Hudson Valley Brewery is located at 7 East Main Street, Beacon. The tasting room is open Thursday through Sunday.

Add a comment

Latest in Food & Drink

  • Kingston Standard Sets The Bar for Community Breweries
  • Kingston Standard Sets The Bar for Community Breweries

    The Kingston Standard Brewing Co. aims to bring local folks together in a community-oriented space to drink and enjoy each others' company. The company strays from the popular IPA driven mission of most breweries, and instead provides light, drinkable beer and fresh, succulent oysters to foster a satisfying night out. While they primarily produce traditional Ales and Lagers, they also craft mixed fermentation style beers, including lambics and Flemish reds. However, this recently opened brewery is ever-expanding its drink list, so repeat customers will see more options arise in the future and can enjoy local wine and cider options available in the meantime.
    • May 24, 2019
  • Fresh As It Gets: Berkshire Co-op Celebrates its Fourth Expansion
  • Fresh As It Gets: Berkshire Co-op Celebrates its Fourth Expansion

    The Berkshire Food Cooperative, which began in 1981 as a buying club of Great Barrington families, now does $8 million in annual sales with over 3,500 member-owners and about 60 employees. The co-op is preparing to move into a new custom-built location, with twice as much space for more organic produce, meat, dairy, seafood, fresh flowers, and bulk foods along with a comfier, bigger cafe.
    • May 17, 2019
  • Lola's Cafe in New Paltz Offers Locally Sourced Catering
  • Lola's Cafe in New Paltz Offers Locally Sourced Catering

    Chef Ed Kowalski founded Lola’s in Poughkeepsie in 2005, as a casual, health-supportive alternative to fast food restaurants. In 2017, he opened a second location in New Paltz that serves up Lola's signature sandwiches, salads, bowls, and homemade soups, plus offers full service catering.
    • May 15, 2019