When master jeweler Geoffrey Good moved to Hudson four years ago, he expected to set up a typical retail operation for his upscale jewelry. Good makes pieces "purely for [his] own satisfaction]," but what evolved unexpectedly was a booming custom design business. He has tapped into the "large number of people that are really fascinated in the process of how jewelry is made and are willing to pay well for fine work." With an illustrious track record that includes making jewelry for the famous royal houses of the world and studying under famous designers from Cartier and Harry Winston, Good is certainly up to the task. "People come to me because they know about my background," he says. "Or they wander in and see the torch burning [literally]. They see my workbench feet away from where the jewelry is sold." This authenticity hooks people's curiosity. "What excites me is doing something no one else has done or using materials people aren't always working with. I love when people come into the shop and say 'What is that?'," Good says. "My forte is taking an idea and turning it inside out." Good is currently working on a wholesale line for Japan and Canada, which he plans to launch in 2018.