Cannabis with a Conscience | Sponsored | Hemp & Weed | Hudson Valley | Chronogram Magazine
Last Updated: 04/13/2021 11:14 am
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Orange Chameleon, a strain of sativa cultivated by Berkshire Roots - IMAGES COURTESY OF BERKSHIRE ROOTS
  • Images courtesy of Berkshire Roots
  • Orange Chameleon, a strain of sativa cultivated by Berkshire Roots

Legalization of cannabis for adults is sweeping the US—a victory for cannabis proponents and entrepreneurs alike. But for communities disproportionately targeted by the nation’s War on Drugs, legalization spotlights historic and systemic racial injustice that has resulted in a legacy of incarceration for cannabis-related crimes.

For Pittsfield, Massachusetts-based Berkshire Roots—a vertically integrated medical and adult-use cannabis dispensary and one of the state’s leading cultivators of craft-grown cannabis from Berkshire County—its success in the industry and its commitment to social justice have always been intertwined.

Berkshire Roots Pittsfield dispensary - IMAGES COURTESY OF BERKSHIRE ROOTS
  • Images courtesy of Berkshire Roots
  • Berkshire Roots Pittsfield dispensary

Since it entered the recreational space in 2019, the company has become known for its diverse array of products, sold at its Pittsfield dispensary. In July, 2020, Berkshire Roots opened a second location in East Boston. Some of the most popular items include Orange Chameleon, a strain or cultivar of cannabis sativa grown at its Pittsfield location. Another is the Berkshire Roots-branded chews that come in flavors like sour mango and pink lemonade, and local product collaborations like the cannabis-infused cold brew chocolate bar it made with West Stockbridge’s very own N° Six Depot Café and Roastery.

Pink lemonade chews - IMAGES COURTESY OF BERKSHIRE ROOTS
  • Images courtesy of Berkshire Roots
  • Pink lemonade chews

But its fan-favorite products are just the start of the impact Berkshire Roots has set out to make in the cannabis industry. To help provide better pathways to careers for communities most impacted by cannabis’ criminalization, Berkshire Roots has been participating in Massachusetts private-public partnerships with Boston-based CultivatED and Pittsfield-based Berkshire Community College. 

CultivatED provides legal services, education, and workforce training. As part of its participation, Berkshire Roots made a donation to the organization’s inaugural fundraising, and funded a fellowship program for recipients to learn specific roles in a cannabis company including cultivation, processing, packaging, and retail.

The company also initiated a collaboration with Berkshire Community College to design the state’s first accredited cannabis program. The two-semester program provides classroom and laboratory education about cannabis and the industry, including a six-week practicum at Berkshire Roots, to students of diverse age ranges and backgrounds. Students who participate in the practicum also have an opportunity for employment at Berkshire Roots. Last semester, eight of the program’s fifteen students were hired by the company.

Walk a Mile volunteers - IMAGES COURTESY OF BERKSHIRE ROOTS
  • Images courtesy of Berkshire Roots
  • Walk a Mile volunteers

In addition to these workforce training programs, the company donates to racial justice organizations like the NAACP and The Last Prisoner Project, which focuses on prisoner release, clemency, expungement, and reentry programs for those incarcerated for cannabis-related crimes. The company also encourages its employees to volunteer their time with local organizations, including with the Elizabeth Freeman Center’s annual “Walk a Mile” march to stop rape, sexual assault, and gender violence.

Through its combined efforts, Berkshire Roots has become a leading voice for dispensaries across the country. It is committed to proving that cannabis companies can be engaged participants in ensuring that the legalization of cannabis provides opportunities for all.

Walk-ins welcome, online pre-orders encourage, and after-hours orders available. Chat live with Berkshire Roots' Customer Care team during normal business hours on the website or call 413-553-9333. Berkshireroots.com
For use only by adults 21 years of age or older. Please consume responsibly. Keep out of the reach of children.This product has not been analyzed or approved by the Food and Drug Administration (FDA). There is limited information on the side effects of using this product, and there may be associated health risks. Marijuana use during pregnancy and breast-feeding may pose potential harms. It is against the law to drive or operate machinery when under the influence of this product. KEEP THIS PRODUCT AWAY FROM CHILDREN. There may be health risks associated with consumption of this product Marijuana can impair concentration, coordination, and judgment. The impairment effects of Edible Marijuana Products may be delayed by two hours or more. In case of accidental ingestion, contact poison control hotline 1-800-222-1222 or 9-1-1. This product may be illegal outside of MA. This content is made possible by our sponsor. It does not necessarily reflect the attitude, views, or opinions of the Chronogram editorial staff.

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