April is indeed the cruelest month. In addition to freak snowstorms (we’re still convinced the one this past weekend was an April Fool’s joke from Mother Nature), you’ve got Tax Day and all the bottom-line anxiety that goes with it. As a business owner, you look back on last year’s profits and wonder if you’re doing it right. Sure, you’re a master of your trade, but are you a master at marketing it? Maybe you’re not advertising in the best places, or could it be you’re not tweeting enough? You’re probably not tweeting enough.
If this is your inner dialogue right now, know that there’s an antidote to this tax-time hangover. Luminary Media is partnering with the New Paltz Regional Chamber of Commerce to host a Marketing Strategy Seminar Series in three parts. It will give you the tools and confidence you need to take control of this year’s business strategy. The sessions are each two hours long and cost only $10 to attend, or $25 for all three. And if that doesn’t already sound like a great deal, all registrants will also receive a voucher for a one-hour Strategy Session with Luminary Media’s marketing team (a $250 value), plus some discounted advertising.
Below are descriptions of each session. Click here to register! We promise you’ll leave feeling less woozy about braving the 2016 busy season.
Tuesday, April 12th, 3pm-5pm
Are you a local business owner trying to navigate the ever-changing marketing landscape? Are you trying to stay relevant, on budget, and on brand? Come and learn how to plan for success using today’s marketing strategies and obtain the tools you’ll need to have a strong and thriving business.
Tuesday, April 19th, 3pm-5pm
Why are events important to the growth of your business? From small in-store events and client-appreciation sales to business mixers and community gatherings, the formula is the same. We’ll provide you with a planning checklist as well as a host of ideas for boosting attendance.
Tuesday, April 26th, 3pm-5pm
As a local business owner, you owe it to yourself to take advantage of the marketing tools available to you online. Learn about the benefits and features of a strategically designed website as well as tools you can use to track its performance. We’ll also demystify social marketing and give you tips on how to get people engaged with your brand.