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Art of Business: Dental Victories

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DENTAL VICTORIES

At the Center for Advanced Dentistry in Highland, Dr. Bruce Kurek specializes in what he calls "Dentistry by Design." Much of it, of course, is hard science. "A lot of what I do is highly technical work, reconstructive dentistry," Kurek says. "There's a lot of bioengineering involved. Everything has to be done by very clear, deliberate intention; it's a process of analysis and synthesis."

Then there's the equally important human factor. "Fear is the number one reason people get to be badly in need of dental work," says Kurek. "So we offer several options for sedation for people who want to take care of their mouths but can't get past the fear and anxiety. And for many people, getting them past the initial phobia and into the chair builds the confidence that allows us to complete the later phases of treatment without the sedation, sometimes without anesthesia. They've whipped the phobia." Thecenterforadvanceddentistry.com

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